Posted: Apr 8, 2026
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Associate Social Media Editor 4

Connecticut Public - Hartford, CT
Full-time
Salary: $25.00 - $30.86 Hourly
Application Deadline: N/A
Marketing & Advertising

General Summary

The Associate Social Media Editor works with the Social Media Editor to help implement the Content social strategy for Connecticut Public on each of its social platforms with a goal of using our journalism to expand and grow our audience, and deepen our connection with those we serve. The Associate Editor has a passion for journalism, public media, and experience in visual and digital storytelling, as well as social media strategy and tactics.

As part of the Visuals Team, the Associate Editor will work at the direction of the Social Media Editor, accepting
and fulfilling all functions and responsibilities associated and assigned in this role. This role works cross-
departmentally and with groups across the Content team. The Associate Editor will work as a journalist,
leveraging the news, entertainment and information produced by the Content team across all of our social
media platforms, and elevate original CT Public content, including news stories, radio, visuals, talk shows,
podcasts, and initiatives such as Where We Read and Somos Connecticut. This role will help to expand audiences, reach diverse groups of people, and communicate the information in a fair,accessible, accurate way. The Associate Editor will also support the Social Media Editor with special journalism projects focused on engaging directly with local diverse groups, with the goal of expanding and informing new audiences, while leveraging social media as an engagement platform.

Essential Functions

  • Assist in managing social schedules and posting engaging content to CT Public’s social media channels including Facebook, Twitter, Instagram, TikTok and more.
  • Balance knowledge of social platforms and their algorithms, understanding news needs, and apply
    knowledge in a way that serves the content, not just the algorithm.
  • Edit content by reporters, visuals journalists, hosts and contributors, and produce compelling and innovative social headlines, copy, and visual posts that adhere to journalistic standards, and fit audience needs for each
    platform.
  • Engage and interact in a positive way with audiences on all social media platforms, offering helpful links or information when appropriate, and monitor comments to escalate audience feedback to various teams, as necessary.
  • Execute and provide support for all social media activity, including daily posts on core platforms – iterate and improve social media schedule and content calendar.
  • Monitor CT Public’s social media accounts for performance on each platform, working closely with the Soc vial Media edtior to assess data, impacct, and reach. 
  • React to the daily news agenda – think critically about big stories that are important to our audience in words, audio, photos, videos, graphics and more to determine best way to present information on social.  
  • Recognize the various audiences and audience behaviors across all social platforms to effectively create content and stay true to CT Public’s voice and mission.  
  • Support community journalism engagement projects, including original reporting and visual storytelling in the field and in collaboration with the Social Media Editor. 
  • With guidance from the Social Media Editor, edit, build out and optimize the flow and placement of all news, talk and enterprise content onto all our social media platforms. Work with the Social Media Editor to make decisions on how original CT Public stories and visual content are packaged on social accounts. 
  • Write conversational copy, and create and edit clear, informational visual assets (i.e. short-form videos, photos, graphics) for all social platforms.  
  • Work under the direction and with guidance from the Social Media Editor, assist in the implementation of CT Public’s Content Social Media Strategy for each social platform.  

Responsibilities

  • Apply strong editorial and news judgement that can be applied to all social packaging, including breaking news, features, long- and short-form audio and visual content formats.  
  • Be acutely aware of social media trends and how to use them effectively and intentionally for news.  
  • Be aware of local news landscape, relevant issues, topical stories in and around Connecticut. 
  • Collaborate with Social Media Editor and other content teams (i.e. news, talk shows, investigations, Somos Connecticut, visuals) to identify opportunities for elevating original, local content.  
  • Collaborate with editors, reporters and producers, plan and edit for the most distinctive and engaging presentations possible.  
  • Follow CT Public’s Content Leaders’ direction on standards of station journalistic ethics. 
  • Performs other duties as assigned. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. 
  • Understand and support CT Public’s mission, vision, and implement Content priorities when posting.
  • Use social platform native tools and features to develop deeper engagement in creative ways that puts our readers, listeners and viewers first.  


Knowledge, Skills, and Abilities

Knowledge of: 

  • A variety of social media channels including Instagram, Facebook, TikTok, Threads, YouTube, and Twitter/X. 
  • Audience analysis and native or third-party data reporting platforms, i.e. SocialFlow, Chartbeat, etc.  
  • Creating social media content and/or producing digital journalism. 
  • Current trends, algorithms, and audience behavior on all social platforms. 
  • Industry standard visual and audio editing programs (Adobe suite).  
  • Journalistic practices and editorial standards. 
  • Mission and purpose of Connecticut Public and public media. 

Skill In: 

  • Analytical, time-management, and project management skills with ability to manage multiple projects. 
  • Managing a variety of activities efficiently and effectively. 
  • Team communication. 
  • Using third-party social media tools such as SocialFlow, Headliner, Later and more.  
  • Verbal and written communication and strong social copy that sticks to journalistic standards and informs audiences. 
  • Working as a team toward mutual goals. 
  • Using modern digital technologies, software and concepts, including but not limited to:  Adobe Photoshop, Adobe InDesign, Adobe Premiere, Adobe Audition, Social media content management systems, Instagram, Facebook, TikTok, YouTube, Threads, Twitter/X, Microsoft Office apps, and SEO

Ability to:  

  • Consistently work well with others, demonstrating at all times respect for the diverse constituencies at CT Public. 
  • Handle multiple and complex projects simultaneously under stringent timeframes and changing priorities/conditions. 
  • Work independently and with members of a cooperative team, while managing multiple projects

Physical Demands  
The physical demands described are representative of those required to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities.  Job functions are typically performed under conditions the DOL describes as light work: exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion.  Must have close visual acuity to perform an activity, such as preparing and analyzing data and figures, transcribing, viewing a computer terminal, or extensive reading.  Additionally, the employee is regularly required to sit for prolonged periods, have close visual acuity, talk and read, type, or manipulate data. 

Working Environment  
Job functions are typically performed under conditions such as those found in general office or editorial work. Duties are routinely performed Monday through Friday between the hours of 9:00 a.m. and 5:00 p.m. however, some night and weekend support is required. Final schedules are contingent on operational and production needs as determined by your supervisor. Job is based in Hartford, field work may be required. Potential for hybrid or remote options, however this is not a fully remote position.

Position Type and Expected Hours of Work  
This is a full-time, non-exempt position.  The normal workday is between 9:00 am and 5:00 pm, but can include weekend and evening shifts to support work. 

Education and Experience  
Bachelor's degree in Journalism, Social Media, Communications or a related field from an accredited university OR a minimum of five (5) years direct and sustained professional experience  AND/OR any similar combination of education, training, or experience.